My final major project is to create on online store for fashion-conscious 16-24 year old males. My main inspiration for this project came from my brother and boyfriend who wanted unique, affordable clothing. There are many online stores targeted at females, but none that provide the latest trends.
I have contacted a few small online stores to interview them about how they started up and I am going to gather market research via questionnaires from my target market. I believe it is innovative as no other online store caters and provides the latest, affordable fashion for young males between these ages, fashion needs to be accessible for boys online as well as on the high street.
Tuesday, 17 February 2015
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