My final major project is to create on online store for fashion-conscious 16-24 year old males. My main inspiration for this project came from my brother and boyfriend who wanted unique, affordable clothing. There are many online stores targeted at females, but none that provide the latest trends.

I have contacted a few small online stores to interview them about how they started up and I am going to gather market research via questionnaires from my target market. I believe it is innovative as no other online store caters and provides the latest, affordable fashion for young males between these ages, fashion needs to be accessible for boys online as well as on the high street.

Welcome to my blog.

This blog has been set up in relation to my final major project. This blog will be used as a journal, a way for me to show my idea's, my research and reflect upon my progress as the weeks go on...

I have decided to use an online blog as I feel this will help me to reflect daily, I can better organise my research and I feel that my journey and progression will be documented clearly throughout this final major project.